Colors are magnetic and draw attention. For your communication it’s best to choose colors that direct attention to the areas where we want the eye to go. A splash of color here and there place visual markers of importance for our readers. However, using too many colors can become a distraction — there will be too many places for the eye to go and it can cause attention paralysis.

I LOVE color, but I minimize it in my communication layout and the reason is this: If the layout is too colorful, it becomes confusing because there isn’t a focal point the eye can rest on. So, use colors wisely and place them carefully in areas you don’t want your users to miss — like your content.