Did you know that lists are more attractive to read than text? Provided the list is not too long of course…  Information that is clearly labeled and well structured is easier to read than full sentences. It makes people happy when they can read and understand very quickly what your point is.
Interesting reading on this subject is the article in Metro this week (click on READ MORE to find the article). It’s based on the findings of Maria Konnikova in The New Yorker. Konnikova is an American-Russian author who wrote several books on how the brain is functioning.