Happy Healthy New Year!
Summer holidays
In the last week of August, we'll take a break. The office will be closed from 24/8 till 1/9.
HERMESplus
For their Partner Meeting in June, we developed the invitation, both in printed and digital format. This was done in the typical housestyle of the organisation. The 3-fold leaflet also contained the full programme. Afterwards, when the plenary session was finished, all presentations were posted on their website : http://hermesplus.be. In a newsletter sent by mailchimp, the participants could find the links to the presentations.
Advert – Suvaxyn
While the veterinarians were reading their Direct Mailing letter, they found the same message in their professional journals at the same time. The message was repeated through different channels. In this way the communication was enhanced.
Direct Mailing – Suvaxyn
For Suvaxyn, one of Zoetis' swine products, we developed a Direct Mailing to veterinarians (users, non-users and distributors in both Belgium and the Netherlands). The mailing consisted of an envelope, a personal letter (in 7 versions!) and a brochure. EMWAY developed the layout with the 7days logo and took care of the actual printing and mailing.
Extension OrbeSeal campaign
Last year's advertising campaign for OrbeSeal was very succesful. That's why Zoetis asked EMWAY to have a fourth advert developed with focus on QUALITY. The series of 4 adverts were published in Melkveebedrijf and Lait et élevage this spring and will be repeated in summer and autumn.
Contrast and Harmony
Another thought about color. First think about your message. What is it about? What is the emotion behind it? Should it be dynamic or harmonious? Analogue colors - close to one another in the colorcircle - like shades of green, create an atmosphere of harmony. While complementary colors - opposite in the colorcircle - like red and green, are more dynamic and dominant. All depends on the message you want to convey. colorcircle - J. Itten
Happy New Year!
Make it a great year, with a lot of time to create, to receive, to share and to give. Best wishes, Martine
Visual language is powerful
'Anyone who suspects that more information is picked up by the heart than by the head, should be interested in visual language because it has the power to open the heart.' Peter Bonnici, Visual Language, the hidden medium of communication It's interesting to read about the impact of messages when they are empowered not only by imagery, but also by letterform, shape, colour, proportion, texture ... When a message is being visually supported, it is picked up more easily. 'All communication takes place through language; not all languages use words...'
Choose the right paper
So many choices! Apart from the price, there is the color (with many shades of white), grammage and finishing of the paper. Should the print be plain or special? Should the paper feel dry or smooth? It is important to think about the use of your prints. Will it be folded? Should you be able to write on it? Is it necessary to add a stamp (without bleeding?) ... Tip : including a notification about the environmental attributes of the papers you choose, educates others about how terrific these papers can look. It also illustrates that you're a responsible person/company.